Super Collagen 22oz is a single-bottle, four-pathway joint system — structural rebuild, inflammation modulation, cartilage protection, and synovial lubrication — engineered for the buyer who is tired of stocking eight half-dosed jars to do what one bottle does.
A 50-point margin on a $45 bottle is good. A 50-point margin on a $45 bottle that re-orders at 71% over twelve months is rare. Below: the unit economics, then the velocity.
Co-op marketing rebate of 4% kicks in at 6+ cases · Free freight at 12+ cases · Re-order accounts qualify for Net-45 after the third on-time payment.
Internal trailing-12-mo blended data across 47 independent natural-channel doors and 9 regional pharmacy accounts. Per-facing-per-week dollar contribution. Does not constitute a forward earnings projection.
Inflammation, cartilage breakdown, lubrication loss, and matrix depletion run on four different biological pathways. Super Collagen 22oz is the only liquid joint formula in the natural channel that addresses all four — with a transparent, peer-reviewed dose stack on every label.
Hydrolyzed peptides deliver glycine, proline, hydroxyproline — and Pro-Hyp dipeptides that signal chondrocytes to up-regulate cartilage matrix synthesis.
Curcumin's NF-κB inhibition is one of the most-studied anti-inflammatory pathways in the literature — downstream TNF-α, IL-6, and COX-2 signaling all attenuate.
Matrix metalloproteinases (MMP-1, -3, -13) drive cartilage breakdown. Chondroitin and curcuminoid co-action down-regulate this catabolic enzyme family.
Hyaluronic acid is the structural lubricant of synovial fluid. MSM contributes the sulfur every connective-tissue protein needs, and clears metabolic waste from the joint capsule.
Eight active ingredients. Zero proprietary blends. Every milligram disclosed in the rear panel — the same data the formulator works from is the same data the educator stocks the shelf with.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Liquid is the fastest-growing format in the joint category for a reason: it skips capsule fatigue, dosing math, and powder mess. Here is how the three primary formats actually compete on shelf — and how Super Collagen 22oz lifts the format.
Compliance and re-order figures are blended internal metrics across 47 independent natural-channel doors / 9 regional pharmacy accounts (trailing 12 months). Dose-vs-label figures derived from category-published intake studies on capsule, powder, and liquid supplement formats.
The natural-channel joint set is dense at the bottom-left — single-active capsules and drugstore stacks. It thins out as you move up-and-right toward premium liquid + multi-pathway. Above the price-point of $35, the multi-pathway liquid quadrant is functionally empty.
Buyers don't reject products that fail. Buyers reject products that introduce uncertainty. Below: the six categories of risk a category manager evaluates before authorizing a new line — and exactly how this brand answers each one.
Zero diagnostic claims, zero "clinically proven" language, no implied medical positioning. Studied / researched / peer-reviewed framing only. Disclaimer present on every channel touch.
No proprietary blends. No hidden cofactors. No "complex." The label and the formulator's spec sheet match. Educators sell what they understand — this label is built to be understood in thirty seconds.
Single-source US production. cGMP-aligned manufacturing partner. Certificate of Analysis available on every batch by SKU — provided to retailers on request prior to opening order.
Inventory held at FOB Atlanta. No "ships in 4–6 weeks." Auto-reorder available on standing accounts; we hold safety stock against your trailing-30 velocity, not against guesswork.
Full refund — including shipping — within 90 days, no return required. Backed by us, not the retailer. The shelf is risk-free for the consumer, which means the SKU is risk-free for you.
Map-enforced across all channels. We do not undercut our retail partners on our own DTC site. The brand defends your shelf price — that's a written commitment, not a courtesy.
Retailer support that actually gets used: physical POS, planogram-ready, staff training, and demo-day kits. Provided free with opening order — none of it sits in a back-room box.
Pre-designed planogram for 1-, 3-, and 6-facing layouts. Magnetic shelf-talkers, channel-strip pricers, and the four-pathway POS card included with opening order.
A focused training that walks your floor educators through the four pathways, the eight actives, and the three buyer objections they'll hear most often. Closed-caption · downloadable.
1 oz tropical sampler cups, branded pourer station, and a printed take-home insert with the pathway diagram. Free with first order of 6+ cases. Books a sampling Saturday in 2 weeks.
QR code on every shelf-talker drives to a customer-facing pathway page (no diagnostic claims, full disclaimer) — turns the shelf into an educator even when staff is busy.
Every approved account is paired with a single named brand contact. No queue, no ticket. One number, one inbox, one human with full visibility on your account.
4% off invoice rebated as marketing credit on orders of 6+ cases. Use it on circulars, in-store demos, regional digital — your call, no pre-approval friction.
Tell us about your store, what you're carrying today, and where Super Collagen 22oz might land on your set. We'll respond within one business day with a wholesale price sheet, current COA on the live batch, and a planogram suggestion for your specific footprint.