Background
Two decades inside the supplement industry, not adjacent to it.
I have spent my entire career — 20 years and counting — inside the U.S. dietary-supplement industry. Before founding Nutra Botanics, I worked in supplement-brand sales, distribution, and category management, including long-tenure roles in international sales and Sam’s Club channel management for major U.S. supplement manufacturers. That work gave me direct visibility into how supplements actually get formulated, manufactured, sourced, regulated, and distributed at scale — the parts of the industry consumers rarely see.
I founded Nutra Botanics as a brand under Nutrition World to apply that operating experience to a smaller, more research-disciplined product line: tighter sourcing, in-house QC oversight, GMP and NSF facility standards, PhD-supervised testing, and an editorial standard that refuses to use marketing language as a substitute for evidence. I also founded Revenue Group, a supplement-industry marketing agency that builds brand and growth infrastructure for other supplement companies.
"I do not hold a clinical credential. So I do not write the clinical sections. My job is to give you the industry context — what an ingredient really is, where it comes from, what quality looks like — and to put a credentialed reviewer on every clinical claim."
My role on every article is the industry context: what an ingredient really is, where it comes from, how it’s manufactured, what quality looks like, what’s in the published research, and what claims the marketing layer typically inflates. The clinical claims in every Nutra Botanics article are independently reviewed by a credentialed clinician (RD, MD, ND, or PharmD) before publication. That separation is deliberate — it’s how editorial accountability is supposed to work in supplement publishing, and it’s codified on our editorial standards page.